WELCOME TO KIDS INDIA!

The toys industry in India has the potential to grow to $2-3 bn by 2024. The Indian toy industry is only 0.5% of the global industry size indicating a large potential growth opportunity. The domestic toy demand is forecasted to grow at 10-15% against the global average of 5%.

While the desire to play is as unabated today as ever before, the global toy industry has come a long way. The nature and techniques of play are fast evolving keeping pace with changes in technology and market demands. Whereas globalization has expanded market access for raw materials and finished goods, the COVID-19 pandemic has exposed the vulnerabilities of global firms procuring from a single source market. The established need for de-risking supply chains has presented India with another opportunity to embrace its heritage and inherent advantages in skill and technology to become a global player in the industry. The Indian toy industry is also capable of registering strong growth, owing to a large domestic market, growing middle class with rising income promises, the decline in the average number of children per family and increased attention to quality and premium. Crafting toys for the current generation of children demands a very diverse approach than some ten years ago as the so-called Generation Alpha (children born from 2010 to 2025) are far more conscious than the previous one. Hence alongside sustainability, moving a step towards local empowerment has become the need of the hour, particularly in the post-pandemic world.The Indian government has highlighted the promotion of exports and toy manufacturing in our country by formulating various schemes. toys.

Since its launch in 2013, Kids India has established itself as the largest international B2B fair for toys, children's products and sports goods. The fair offers participating companies opportunities for doing business and networking at a single platform and has attracted national and international exhibitors. Although mainly being a sourcing platform for the Indian market, the attendance of international buyers, has increased year by year.

The fair is organized by Spielwarenmesse India Pvt. Ltd., a wholly owned subsidiary of Spielwarenmesse eG, Germany, that organizes the world's largest fair on toys, hobby and leisure products. It is the ideal platform for international manufacturers to establish contact with the decision-makers from the wholesale and retail trade chains and specialist trade.

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Video - Kids India 2019

Fair Facts

Kids India is the ideal platform for products & innovations. Get to know the fair & the opportunities for your toy business!

Product Group

All products related to children are present at Kids India. Here are the 18 different product groups.

Why Mumbai

After 7 successful editions of Kids India,
Spielwarenmesse India
annuounces the 8^thedition for India's largest B2B fair for the toy industry

Entry to 18 and above only!

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Press Release

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Show Testimonials

Kids India 2019 was extremely successful for our business. The quality and quantity of visitors was applaudable. We eagerly look forward to the upcoming edition in 2022.”

Vijay Govil
Director, Frank Educational Aids Pvt. Ltd.

“Kids India has been a fantastic platform for us over the last several editions. We have grown from a small start-up with a small booth at the first show to becoming one of the largest exhibitors at the event. We have leveraged the Kids India platform to build relationships with key industry stakeholders both in India and abroad”

Dhvanil Sheth
Founder & CEO, Skillmatics

“Kids India is the only platform in India that serves the industry as a whole. It has undoubtedly made it very convenient for retailers/e-tailers like us to interact with the right manufacturers in the industry not only on a PAN India basis but also with international suppliers. Kids India has also made it very easy to keep track of the latest trends in the toy industry. With new additions of services & themes every year it also keeps the excitement alive for the attendees.”

-Nikhil Dua
Chief Operating Officer (COO), Webby Toy

“Kids India is one of the best platforms for the Indian Toy Industry to showcase not only their products, but also their abilities to the world. The most professionally organized Toy Trade Fair in India, Kids India has something for everybody concerned with the Toy Trade in India. With the presence of a large number of International visitors, Kids India is poised to be on the must-visit list for the international toy fraternity.”

- Manish Kukreja
President, The All India Toy Manufacturers Association

KIDS INDIA, over the years, became an important meeting ground for Indian manufacturers and buyers not only from around the country but also from world over. During the 2019 edition of Kids India, International buyers were very excited to see the vast range of Toys offered by India. We are keenly awaiting the next edition of Kids India for Indian manufacturers to showcase their collection of Toys and for International buyers to meet their sourcing requirements.

- Tarun Dewan
Executive Director, The Sports Goods Export Promotion Council

Kids India has established itself as India’s leading Toy Fair in a very short period. The fair presents a wonderful platform for Indian & International toy companies to showcase their products for potential exports or to tie up distribution arrangements . With the Indian toy market bound to get much bigger , the importance of being present in Kids India will be felt even more in the years to come!

- R. Jeswant
Chief Executive Officer, Funskool

“Kids India is the most important sourcing and meeting platform for the Indian toy industry. The fair brings together the renowned as well as young, innovative start-ups. The fair is also THE platform where you will find all the relevant industry information and trends.”

- Manu Sharma
Group Vice President , Reliance Brands Ltd

"Kids India is a very well organised fair. Visiting the show is fruitful as I have been able to connect with many relevant manufacturers and distributors at a common platform. We have been visiting the fair regularly and have seen it grow with leaps and bounds since inception."